In the fast-paced and high-demand world of SEO and eCommerce, it’s easy for newcomers to feel a bit overwhelmed by all the requirements that one needs to meet in order to host a successful website. It sounds a lot more simple than it is and in fact, large companies generally tend to spend huge sums of money doing anything and everything to optimize their website(s) and ensure that they rank as high on Google as possible.

However, if you’re an independent freelancer or a small business that’s just started out – you won’t really have the same kind of money available that these companies have to get their links right at the top of those searches. In some cases, you’re lucky enough to have an understanding of how the internet works yourself before going into business or are able to hire someone who does. This does indeed help, but everything counts towards higher search results and better SEO optimization – ultimately better advertising and more chance at receiving a steady income revenue by getting to the people need your product(s) or service(s) first.

Thankfully, with the advent of new and inexpensive technology, companies have been able to create cheap, sometimes even free software to help you make the best out of your site and improve your ranking abilities dramatically. We’ve covered SEMRush in the past, and now it’s time to talk about another. Quick Sprout is one of these tools and since the product’s release it’s been helping small businesses and freelancers alike, by giving them professional tips and advice on how to maximize their sites performance, traffic levels and ranking abilities.

In this article, I hope to give you a brief idea of what exactly this software is, a little bit about how it works and why it’s useful. In this day and age, you can never know enough about how IT works – so anything that can help you along your way (especially if you’re not an IT boffin) is well worth investigating.

What Is On-Page SEO? Why Is It Important?

On-Page SEO (credit: SEJ)

SEO is a term we hear very often these days. From conventions to marketing gurus – anything and everything that is online (which is basically almost everything these days) is reliant on SEO techniques to help maintain and better their chances at business. But what is SEO, why is it important and what exactly does the term ‘On-Page SEO’ actually mean?

Basically, SEO stands for Search Engine Optimization and it’s an entire industry that is solely devoted to making sure that website’s rank as highly as possible on platforms like Google, other search engines and even other apps such as Facebook, Instagram, Twitter, Youtube etc.

It’s both an art and a science and takes all the common understandings of marketing and advertising and fuses them with the technological mechanisms of search engines and the inner workings of the internet as a global network i.e. how does the internet work and how can you make it work for you . In addition to that, On-Page SEO is a term that encompasses a variety of different applications, plug-ins and websites that offer direct and immediate feedback on your articles or website/blog as a whole.

This is done to help give you a better indication of how to improve your website and the articles you write so as to ensure that you get a higher ranking when someone searches for something that is related to your business or webpage, or to help get your site associated with other websites in your industry etc.

Ultimately, the goal of SEO and ‘On-Page SEO’ is to ensure that when someone types, for instance, the word ‘hair’ into a search engine and your company either deal with products that cater for hair or you’re a stylist or hairdresser, your company or products will pop-up as close to that first result as possible. SEO has become one of the most crucial elements of marketing in the 21st century and is simply imperative for anyone who has a website or who runs their business on an online platform.

Quick Sprout Content Tool Explained

Quicksprout Content

The exact workings of Quick Sprout are a bit complex for the average user to really understand – plus they’re unimportant unless you’re a developer or are looking to get into On-Page SEO tool development. So don’t worry about that just yet.

However, what I can tell you is that Quick Sprout is pretty simple in principle, yet highly complex in practice. Because the tool was created by Neil Patel, a man renowned for his success in the world of online business, you know you’re getting some of the best advice the industry has to offer – entirely for free! Basically, Quick Sprout is a collection of algorithms that have been predetermined based on professional knowledge of how SEO works and what the requirements are, in terms of SEO ranking points, in order to put your site a little higher up on the search list and increase your traffic stream significantly.

How To Use Quick Sprout?

How To Use Quicksprout

Using Quick Sprout is, thankfully, quite user-friendly. Using Quick Sprout is as easy as plugging in your website’s URL and following the prompts and guidelines that follow as a result.

When you plug your website or URL into the tool, it runs a series of different algorithms and analyses your website based on the predetermined pre-requisites that are used to determine a high-ranking website. The tool then gives you ideas and pointers for you to address and solve which will ultimately help get your site up to date and up to scratch with the demands of the internet and in order to achieve higher and better ranking.

It’s a quick, easy and effective way to ensure that you get the most out your website and to improve your ability to market yourself i.e. higher ranking = more traffic = more sales (ideally). Once you use the tool, you’ll have a much better understanding of how it works.

On top of that, Quick Sprout offers you guidelines and advice on ways to structure your SEO team in such a way that you get the best results, of industry standards, every time. It’s so easy, you could pick it up yourself and save a lot of money instead of hiring teams of specialists and consults. That goes a long way when you’re starting your business from scratch.

How I Built 826 Backlinks to a Single Article in 8 Weeks via @quicksprout https://t.co/gizvZEvUFA #backlinks #SEO pic.twitter.com/zRWQXXC6gz

— Aaron Agius #SEO (@IAmAaronAgius) December 20, 2017

Quicksprout For SEO & Content: Before & After Results

Quicksprout Results

I’ve used a few SEO-based plugins or tools over the years and one thing that seems apparent is that they’re never equally matched. Some are better at other tasks or aspects of SEO ranking than others and it may take you a few trials to find the one that’s best suited to your needs or your goals.

I’m not sure if Quick Sprout was designed with this in mind (although I think that because it was intended to be released as freeware, I assume that is was) but it’s probably one of the best all-rounder free-to-use SEO ranking guide and website analyzer I’ve seen yet.

The main goal is to ensure that any issues that may have a negative effect on your website’s ability to increase it’s chances at ranking higher in search results are noted and addressed. It’s basically like having a plugin SEO consultant right at your fingertips, anywhere in the world – for free!

So whether you’re building a website and business from scratch, or simply want to make sure that you’re at your best in terms of your sites SEO abilities – then Quick Sprout is definitely for you. I’ve been using it on off over the past few months and always concur with the kind of results it gives me and have only had positive experiences with the software so far.

Sometimes though, it can be a bit finicky and give you a different result than you were expecting after having made the correct changes or give you the impression that your website will never be perfect (because it won’t!) – but that can be a good thing. Personally, I find it just motivates me to ensure that the website is always getting better, but it’s worth baring in mind if you’re starting to get frustrated at this thing that keeps telling you you’re wrong. Welcome to the information age!

Conclusion

As we move ever rapidly into the daring unknown world of the internet, we learn more and more about different ways to maximize our experience with the web everyday! And I literally mean, every single day. So it’s easy to get overwhelmed by the sheer volume of prompts, twists and turns that you may have to deal with as a business owner or website admin.

Therefore, having a good set of analytical tools to rely on can really give you and your business the edge in the business world and get you ever closer to having that first place or top-of-the-list, first page rank that you want so desperately. Besides, Quick Sprout is totally free – so you having nothing to lose and a futures worth of success to gain.

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