With the advent of the internet, everything anyone knew about marketing was blown out of the water. It was a whole new ball game. A huge arena, amazing and dynamic like nothing before it.

Digital marketing tools

Years later, when social media marketing came along, it was also a step up, and a game-changer. Blogs, posts, tweets, shares, pins, etc. Finding a new angle. Reaching out to people, while using more inspired and sophisticated tools. This is the essence of marketing, as a whole.

Udemy has over 2,000 courses in marketing, many of which focus on online, email, and social media marketing. Over 1,500 of them are aimed towards students of all levels. The featured tab on Udemy’s marketing front page has several categories: Boost Your Traffic, Top Free Marketing Courses, Top Paid Marketing Courses, and New Courses. These includes lectures on a variety of topics – digital and non-digital – such as affiliate marketing, marketing fundamentals, video & mobile marketing, and search engine optimization, branding, product marketing, and more.

Examples of Udemy marketing courses are: PPC Training: Learn Google Adwords & Facebook Ads ($197), What is SEO? Learn SEO Basics & Optimize Your Website (Free), SQL for Newbs: Beginner Data Analysis ($157), and Productivity Hacks for Social Media Management ($97).

Course Review: Social Media Marketing 2015 – The Complete Certificate Course

One of the most popular courses featured on the front page is Social Media Marketing 2015 – The Complete Certificate Course, by instructors from SO ME Academy, a UK outfit which provides training in social media marketing. It has been updated twice, in May and October 2015, and it contains the most comprehensive collection of lectures on ways to harness the power of social media. The course requirements are simply a business need for social media. Business owners, entrepreneurs, and marketers (or those aspiring to become part of the field) are obviously people who should take part in this course.

The course includes over 80 lectures, and 4 hours of content. Students will learn the foundations of social media, and understand the fundamentals of content marketing. Students create goals, learn how to build a strategy, and execute it. This is done while taking into account the various risks involved and the advanced features and tools which sites like Facebook, Twitter, and YouTube provide.

Instagram

The course includes a history of social media, different case studies, blog creation, do’s and don’ts, Google+, Instagram, and other topics. The course is meant for those who are seeking a social media certificate. The instructors specify this course is not meant for those who wish to use social media for personal use. It is a business course, which has over 7,000 students enrolled. It has a 4.6 out of 5 star rating, according to over 220 reviews.

Some reviewers stated that though they had hoped certain parts would be more in-depth, the Academy’s course serves as a high quality guide for beginners. Several students gave it one star for being outdated, but that was before the October 2015 update. This, by the way, is part of what is so great about Udemy. It gives you a 30-day money back guarantee. Other reviewers commended the course and its instructors, stating that it is very informative and that the material was well presented and interesting.

The course’s cost is $299, and it can be completed anytime between several days and several weeks. The enrollment is for life, and so there is no problem with backtracking and retaking the course (or parts of it) down the line.

Course Review: How I Hit #1 on Google – The Complete SEO Course

Instructor Matt Jensen

Another very popular set of lectures is How I Hit #1 on Google: The Complete SEO Course, by iMarket XL’s co-founder Matt Jensen. This course is given via nearly six hours of video content, which are broken in up to 110 separate lectures. The only requirements are a WordPress-based blog or website, in order to use some of the plugins which are introduced in the course.

This is another course where the target is to go viral. It employs proven strategies and provides tools for optimization with search engines and other platforms.

This course is for business owners, website owners, marketers, and anyone who is looking to improve their website’s position in search results. The course has over 8,300 students enrolled, and a 4.7 out of 5 star rating. Matt Jensen presents the course in an easy manner. He has taught marketing, investing, and English in five countries. iMarket XL teaches a variety of online courses at Udemy, and has over 20,000 students.

Marketing

Marketing, utilizing social media, and analyzing the market which we are a part of. Using advanced techniques, with all of their unique risks and rewards, students can learn how to take their business, or their employer’s business, higher. Through Udemy’s courses, they can learn how to be better and more productive. How to create traffic, how to get mentioned in major news networks, how to successfully write copy, and how to make money with Apps.

In the non-digital world of marketing, Udemy aims to help students discover the benefits of publicity, radio promotion, perfecting one’s pitch, and event planning. Examples of courses in the non-digital marketing category are: Prove It! Testimonials That Sell (Free), Guerilla Marketing School ($49), Going Analogue: Offline Marketing for Online Business ($47), and Fundamentals of Direct Marketing: Practices that Profit ($49).

Whether you are a beginner or a veteran, there is always something new to learn. Udemy’s marketing section is constantly growing and expanding. Those who are interested in business development, personal development, and office productivity will greatly benefit from the range of courses, free and paid, which Udemy offers its students.